How to start a home bakery business in Pakistan and sell online

Start with a small menu

Don't try to bake everything. Pick three to six items you make really well and can make the same way every time. For example: one signature cake, brownies, cookies and a dessert box. A short menu is easier to price, easier to photograph and easier to buy from.

Add custom orders (birthday cakes, themed cakes) once your basics are running smoothly.

Price your items properly

Many new bakers undercharge and burn out. For each item, add up:

• Ingredients, including the small things like vanilla, butter paper and decorations
• Packaging: box, board, ribbon and sticker
• Gas and electricity for baking
• Your time, at a fair hourly rate
• Delivery, if you include it

Then add your profit on top. Check what other home bakers in your city charge, but compete on taste and presentation, not by being the cheapest.

Basic setup and hygiene

• Keep a separate, clean space and utensils for business baking.
• Store ingredients properly and label them with dates.
• Write down your recipes with exact weights, so every batch tastes the same.
• Ask about food registration rules with your provincial food authority as you grow. Requirements differ by province.

Packaging and branding

Customers often post your cake on their story before they eat it. Good packaging is free advertising. You don't need anything expensive: a clean box, a simple logo sticker and a thank-you card with your Instagram handle and shop link are enough to look professional.

Get your first customers

• Family, friends and neighbours first. Ask them to post and tag you.
• Instagram. Post short Reels of cutting, frosting and packing. Process videos perform well for bakers.
• WhatsApp status. Post today's bakes and available slots every day.
• Local groups. Share in your area's Facebook and WhatsApp community groups, following each group's rules.
• Occasions. Plan menus ahead of Eid, Mother's Day, Valentine's and wedding season.

Take orders without missing details

Cake orders have lots of details: flavor, size, message on the cake, delivery date and time, and address. Missing one can ruin the order. Instead of collecting this across many DMs, use a shop link where customers pick the item and options and enter their address in one go.

With DukanChat, you get a free shop link like yourbakery.dukanchat.com. Add your menu with photos and prices, set delivery charges for your areas, and every order arrives on your WhatsApp as one complete message. Read our guide on taking orders on WhatsApp for more.